As a consumer one should be aware of the claims which are made on the product label to make informed decisions. Today’s trending words in supplements industry are herbal, organic, natural & nutraceutical. Let’s find out what each one means.
Herbal: Herbal products make use of ingredients sourced exclusively from plants. This could include leaves, roots, stems, gum resins, bark, fruit etc. Since these ingredients are directly procured from nature there are several variables which can exist and effect quality like changing weather conditions or soil quality. Especially in herbal supplements it becomes even more important to procure standardized ingredients where results don’t vary from one batch to the other.
CUREVEDA CONDUCTS TLC & HTPL TESTS TO CHECK FOR HERB QUALITY. WE USE STANDARDIZED EXTRACTS TO ENSURE ACTIVE COMPOUND IS PRESENT IN CORRECT DOSAGE.
Organic: Organic products make use of ingredients which have been checked and certified to be free of chemicals & preservatives. One should be certain of the claims made by the seller as there are a lot of uncertified products doing the rounds in Indian markets. The product should be certified by an authentic agency and should contain a USNOP or Indian NPOP logo. It could also carry a PGS logo.
CUREVEDA’S ORGANIC RANGE CONTAINS ONLY CERTIFIED ORGANIC PRODUCTS. WE DON’T MAKE ANY UNCERTIFIED CLAIMS.
Natural: Natural products is a much broader term which includes ingredients sourced from nature. This could include metals and minerals as well. Widely used by ayurvedic manufacturers where the Indian pharmacopeia allows the use of metals.
CUREVEDA DOES NOT MAKE CLAIMS FOR NATURAL PRODUCTS AS WE DO NOT MAKE USE OF METALS. OUR PRODUCTS ARE TESTED TO MEET INTERNATIONAL STANDARDS OF METAL TOXICITY.
Nutraceutical: Nutraceutical are fortified foods or dietary supplements with health benefits. It’s a much broader category and could contain synthetic ingredients as well not obtained widely in nature like certain vitamins and minerals, or biotin.
CUREVEDA’S NUTRA RANGE CONTAINS FORTIFIED FORMULAS MAKING THE USE OF ONLY TOP QUALITY INGREDIENTS FROM HANDPICKED SUPPLIERS.
Choose wisely, and make the right decisions for best of health!