Our recyclable glass bottles are non-leaching, non-porous and odourless. We are one of the few companies in India to use colourless coating material for herbal tablets. We don’t make use of any ingredient from animal source. There are no added metals in our entire product range. Final products is tested for heavy metals in compliance with international safety standards.
We use amber glass bottles for our range of consumables to protect from heat, light and moisture. We use Cureveda branded caps for authenticity and seals under the bottle cap for added protection. Our environment friendly packaging is widely recyclable and reusable.
We are always on the lookout for the best local ingredients grown using sustainable farming practises. We use no genetically modified raw materials and work with handpicked suppliers.
We strive to procure from local communities and enable livelihoods- hand spun Khadi bags from an NGOs in Wardha, Honey from the interiors of Akola, Jaggery from local communities in Yavatmal.
As part of our initiative to source quality raw materials without the use of pesticides, we are in the process of farming 200 acres of land with the support of local government and farmers in Vidarbha to cultivate herbs organically-with approved certifications. We are also training the local youth to embrace newer farming techniques.
We are working with the Department of Agroforestry and Khadi & Village Industries Commission to enable employment, encourage fair trade and train the local youth to embrace newer farming techniques.
STANDARDIZED EXTRACTS: We make use of top quality herbs with established active ingredients for consistency in results.
RESEARCH & INNOVATION: Our formulas have documented clinical data – a practise which sets us apart from other market players.
PRODUCT FORMAT: We make use of tablets, capsules or powders after consideration of best delivery format to meet dosage requirements.
CERTIFIED QUALITY: Each batch is tested for safety & heavy metals in compliance with international standards.
The format in which herbal supplements are consumed is essential to get the desired outcome. At times powder dose is preferred and at times its tablets or capsules. Our range is designed keeping in mind the established required dosage of not just the raw herb but also the active ingredient researched for giving required results. It’s our conscious decision to have dosages which pack in the maximum amount of goodness with minimum intake ensuring higher compliance and benefits for the end user. We ensure dosages are clearly highlighted on our product range to ensure ease of use.
At the core of the product is the promise to deliver results. Several of our formulations are extract based which enables us to pack in more nutrients in a single tab. We go one step ahead and use standardized extracts where the best available active ingredients are identified- and use pure natural agents like piperine to ensure highest absorption of herbs in the body. Our remedies do not promise overnight results and require the user to complete the recommended therapies. We work towards eliminating the root cause of the disease rather than symptomatic relief.
Testing begins at the time of procurement of raw material- all ingredients are purchased with certificate of analysis and then every batch is re-tested in our laboratories for accuracy using tools like TLC & HPTLC. The formulas themselves go through pre clinical studies before the stage of commercialization. Clinical trials & research embody our working – our Founder setup the first independent ethics committee in Vidarbha to give a thrust to research by independent practitioners in herbal medicines and encourage the practise of documentation.
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